ASCENTIX
An outdoor adventure clothing brand that embodies the spirit of exploration and the thrill of the unknown. This concept was ignited by my personal quest for outdoor apparel that embodies both performance and style.
In this design, my intention was to cultivate a sense of memorability, trustworthiness, and dependability.
The logo was curated to evoke a profound sense of reliability and assurance.
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Challenge
Developing a logo and visual elements that stand out in a saturated market while still effectively communicating the brand's values and identity.
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Solution
Incorporate elements that symbolize adventure, exploration, and the outdoors, (like mountains), by using abstract geometric shapes that evoke movement and discovery.
