White text reading It feels good to do good on a green gradient

Environmental Signage

Securian Canada

As part of Securian Canada's rebrand, we redefined our brand voice and our employee value proposition: what it means to work here, and why it matters. This project brings that positioning off the page and into our office.

The messaging on the walls comes straight from our employee value proposition, so employees see what we stand for in the spaces they use every day.

Project Type

Environmental Signage | 2026

Role

Art Direction, Signage Design

Tools

Illustrator, Photoshop, InDesign

14th-floor corridor with overlapping green PVC and vinyl rings, the Securian Canada values wall and a painted green door

Challenge

A new employee value proposition only works if people feel it. Our challenge was to move it beyond decks and onboarding documents and into the workplace itself, in a way that felt genuine rather than corporate.
Solution

We translated the core EVP messages into dimensional PVC lettering and paired them with a layered ring system, mixing protruding PVC with flat vinyl, in our three brand greens. Every wall was planned on dimensioned elevations so the graphics work around doors, furniture and existing signage.

From strategy to space

Every line on these walls traces back to our employee value proposition. The graphics were designed to carry that voice: warm, confident and human.

It feels good to do good.

It's rewarding knowing the work you're doing is making a real difference in the world. At Securian Canada, you'll feel energized by the impact we're creating. You're surrounded by people who care deeply about reimagining how insurance can meet the needs of more Canadians. We're a team that values passionate people who move with agility, think differently, go all in, and inspire those around them to make a positive impact.

Start with wonder
We're excited by the new possibilities and are always eager to embrace fresh ideas that will fuel our work. We ask why, seek context, and push boundaries.
Lead from the heart
We care deeply and passionately. We always act with compassion and value the unique perspectives and experiences of others.
Make smart moves
We have the courage to act on our convictions, rolling up our sleeves, adapting fast, embracing innovative ideas, and delivering them with confidence.

Production